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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
107,372
Konsumentenverhalten
104,928
Electronic Commerce
26,971
E-commerce
25,084
Social Web
24,769
Social web
24,738
Theorie
24,698
Theory
24,248
Bewertung
16,046
Online-Handel
15,979
Online retailing
15,930
Evaluation
15,877
Relationship marketing
15,786
Beziehungsmarketing
15,764
Online-Marketing
14,493
Internet marketing
14,363
Willingness to pay
12,208
Zahlungsbereitschaftsanalyse
11,608
Deutschland
10,761
Brand management
10,337
Markenführung
10,299
Germany
9,483
USA
8,816
Experiment
8,626
Customer satisfaction
8,597
Brand image
8,516
Markenimage
8,483
Kundenzufriedenheit
8,426
Internet
8,310
United States
8,210
Hotel industry
7,747
Hotellerie
7,658
Markenartikel
7,411
Brand
7,398
Service quality
7,011
Dienstleistungsqualität
6,964
Einzelhandel
6,280
Retail trade
6,175
Advertising effects
5,930
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Undetermined
2,911
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1,159
CC license
88
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4,745
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1,234
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4
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206
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192
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146
Thesis
105
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43
Konferenzbeitrag
43
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Sammelwerk
34
Aufsatzsammlung
18
Case study
16
Fallstudie
16
Guidebook
13
Ratgeber
13
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10
Konferenzschrift
10
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10
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9
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7
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7
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6
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5
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3
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3
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2
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2
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1
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1
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5,678
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297
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4
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Septianto, Felix
31
Pelsmacker, Patrick de
28
Gierl, Heribert
27
Tucker, Catherine
23
Dens, Nathalie
19
Diehl, Sandra
19
Reijmersdal, Eva A. van
19
Pauwels, Koen
17
Yoon, Sukki
17
Esch, Franz-Rudolf
16
Hudders, Liselot
16
Jerath, Kinshuk
16
Eisend, Martin
15
Matthes, Jörg
15
Wilbur, Kenneth C.
15
Bauer, Hans H.
14
Bellman, Steven
14
Huber, Frank
14
Sahni, Navdeep S.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Boerman, Sophie C.
13
Dahlén, Micael
13
Torres, Ivonne M.
13
Yoon, Hye Jin
13
Choi, Yung Kyun
12
Sayedi, Amin
12
Terlutter, Ralf
12
Evans, Nathaniel J.
11
Ghose, Anindya
11
Lewis, Randall A.
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
11
Rozendaal, Esther
11
Smit, Edith G.
11
Sreejesh, S.
11
Wu, Linwan
11
Bart, Yakov
10
Chan, Kara
10
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National Bureau of Economic Research
15
Springer Fachmedien Wiesbaden
8
Technische Universität Braunschweig
4
Erasmus Research Institute of Management
2
European Advertising Academy
2
Fachhochschule Reutlingen / European School of Business
2
Peter Lang GmbH
2
Shaker Verlag
2
American association of Advertising Agencies
1
Arbeitsgemeinschaft Media-Analyse
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <12., 2013, Zagreb>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
ICORIA <Veranstaltung> <20., 2022, Prag>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Leuphana Universität Lüneburg
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Directorate for Science, Technology and Industry
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Study on the consumer judgment of advertising
1
Taylor and Francis.
1
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Published in...
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Journal of business research : JBR
228
International journal of advertising : the review of marketing communications
201
Journal of marketing communications
171
International journal of advertising : the quarterly review of marketing communications
129
Journal of advertising research
118
Journal of retailing and consumer services
108
Marketing science
106
Journal of promotion management : innovations in planning and applied research
95
Journal of promotion management : JPM
90
Psychology & marketing
88
International journal of internet marketing and advertising : IJIMA
74
Journal of advertising : official publication of the American Academy of Advertising
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
The journal of product & brand management
50
European journal of marketing : EJM
49
Journal of marketing research : JMR
49
Marketing letters : a journal of research in marketing
48
Journal of current issues and research in advertising
46
Journal of current issues and research in advertising : JCIRA
46
Asia Pacific journal of marketing and logistics
45
Health marketing quarterly
37
Marketing intelligence & planning
36
The journal of brand management : an international journal
36
Young consumers : insight and ideas for responsible marketers
36
Management science : journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing
34
Journal of international consumer marketing
33
Marketing : ZFP ; journal of research and management
32
International journal of consumer studies
31
International journal of sports marketing & sponsorship
31
Journal of marketing
31
International journal of hospitality management
28
Journal of marketing research
28
The journal of consumer marketing
28
Cogent business & management
26
Information systems research : ISR
24
Journal of global marketing
24
Tourism management : research, policies, practice
24
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Source
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ECONIS (ZBW)
5,948
EconStor
18
USB Cologne (EcoSocSci)
15
OLC EcoSci
2
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1
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1
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
2
When good WOM hurts and bad WOM gains : the effect of untrustworthy online reviews
Reimer, Thomas
;
Benkenstein, Martin
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5993-6001
Persistent link: https://www.econbiz.de/10011597677
Saved in:
3
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
4
Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
Journal of hospitality and tourism insights
2
(
2019
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10012131599
Saved in:
5
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
6
Let criticism take precedence : effect of side order on consumer attitudes toward a two-sided online review
Wang, Yihan
;
Zhong, Ke
;
Liu, Qihua
- In:
Journal of business research : JBR
140
(
2022
),
pp. 403-419
Persistent link: https://www.econbiz.de/10013040672
Saved in:
7
Modeling product attitude formation process in online word-of-mouth
Wang, Ping
;
Sun, Luping
;
Peng, Luluo
- In:
Nankai business review international
4
(
2013
)
3
,
pp. 212-229
Persistent link: https://www.econbiz.de/10010198199
Saved in:
8
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
9
What makes offline word-of-mouth more influential than online word-of-mouth?
Bayraktar, Ahmet
;
Erdogan, Emine
- In:
Global journal of business research : GJBR
9
(
2015
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10011284721
Saved in:
10
Effects of likeability dynamics on consumers' intention to share online video advertisements
Shehu, Edlira
;
Bijmolt, Tammo H. A.
;
Clement, Michel
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 27-43
Persistent link: https://www.econbiz.de/10011537934
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