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Creativity and ad theory
Sasser, Sheila L.; Koslow, Scott - In: Advertising theory, (pp. 191-211). 2012
Persistent link: https://www.econbiz.de/10009524176
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Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.; Koslow, Scott - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
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Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
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Marketer perceptions of client-agency co-creation : exploring the levels of partnership collaboration
Calderwood, Richard; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 50 (2021) 3, pp. 309-319
Persistent link: https://www.econbiz.de/10012607906
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Incidence of market typologies and pattern of marketing activity performance in selected African countries
Dadzie, Kofi Q. - In: Journal of global marketing 1 (1988) 3, pp. 87-107
Persistent link: https://www.econbiz.de/10001086742
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I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott - In: Journal of advertising research 55 (2015) 1, pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
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Special issue on creativity research in advertising
Sasser, Sheila L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003808064
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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In the beginning was the word: establishing the foundations for creativity research in rhetoric theory
Tevi, Alexander; Koslow, Scott - In: Challenges in an age of dis-engagement, (pp. 155-167). 2017
Persistent link: https://www.econbiz.de/10011688973
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How rhetoric theory informs the creative advertising development process : reconciling differences between advertising scholarship and practice
Tevi, Alexander; Koslow, Scott - In: Journal of advertising research 58 (2018) 1, pp. 111-128
Persistent link: https://www.econbiz.de/10011875525