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Waller, David S.; Fam, Kim-Shyan - In: International journal of Chinese culture and management … 3 (2015) 4, pp. 413-425

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Fam, Kim-Shyan; Waller, David; Grohs, Reinhard - In: Journal of Asia Pacific business 24 (2023) 1, pp. 39-54

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De Run, Ernest Cyril; Butt, Muhammad Mohsin; Fam, Kim-Shyan - In: Journal of Islamic marketing : JIMA 1 (2010) 1, pp. 25-36

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Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417

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Kerr, Gayle; Mortimera, Kathleen; Dickinson, Sonia; … - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 387-405

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Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412

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