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Werbung
Consumer behaviour
71
Konsumentenverhalten
66
China
48
Advertising
22
Lieferantenmanagement
17
Supplier relationship management
17
Cultural identity
15
Kulturelle Identität
15
Marketing
15
Advertising effects
14
Werbewirkung
14
Social network
13
Soziales Netzwerk
13
Customer satisfaction
12
Beziehungsmarketing
11
Relationship marketing
11
Social Web
11
Social web
11
Brand image
10
Business network
10
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
Unternehmensnetzwerk
10
Asia
9
Brand management
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Dienstleistungsqualität
9
Lieferkette
9
Markenimage
9
Religion
9
Service quality
9
Supply chain
9
Confidence
8
Distribution channel
8
Einzelhandel
8
Ethics
8
Firm performance
8
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8
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Waller, David S.
9
Fam, Kim-Shyan
6
Waller, David
5
Deshpande, Sameer
2
Erdogan, B. Zafer
2
Lanasier, Evi V.
2
Noguti, Valeria
2
Butt, Muhammad Mohsin
1
Casidy, Riza
1
Christy, Timothy P.
1
De Run, Ernest Cyril
1
Dickinson, Sonia
1
Goodall, Stephen
1
Grohs, Reinhard
1
Hui Yin Jong
1
Kerr, Gayle
1
Massey, Graham R.
1
Mortimera, Kathleen
1
Street, Deborah
1
Viney, Rosalie
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Wang, Paul
1
Wang, Zehua
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Yang, Zhilin
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Zhao, Fei-Li
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European journal of marketing : EJM
1
Health marketing quarterly
1
International journal of Chinese culture and management : IJCCM
1
Journal of Asia Pacific business
1
Journal of East-West business
1
Journal of Islamic marketing : JIMA
1
Journal of advertising
1
Journal of business ethics : JOBE
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
15
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1
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim-Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
Saved in:
2
Agency-client relationship factors across life-cycle stages
Fam, Kim-Shyan
;
Waller, David S.
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
2
,
pp. 217-236
Persistent link: https://www.econbiz.de/10003770089
Saved in:
3
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim-Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
4
Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.
;
Fam, Kim-Shyan
- In:
International journal of Chinese culture and management …
3
(
2015
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
Saved in:
5
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
6
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
7
Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages
Kerr, Gayle
;
Mortimera, Kathleen
;
Dickinson, Sonia
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 387-405
Persistent link: https://www.econbiz.de/10009535677
Saved in:
8
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
9
Best-worst scaling : a new method for advertisement evaluation
Massey, Graham R.
;
Wang, Paul
;
Waller, David S.
; …
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 425-449
Persistent link: https://www.econbiz.de/10011518851
Saved in:
10
Religion and perceptions of the regulation of controversial advertising
Wang, Zehua
;
Deshpande, Sameer
;
Waller, David S.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10011917500
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