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Werbung
Consumer behaviour
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Hogg, Margaret K.
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European journal of marketing : EJM
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ECONIS (ZBW)
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Advertising and consumption
Hogg, Margaret K.
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contributor
)
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2006
Persistent link: https://www.econbiz.de/10008669072
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2
The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
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3
Articulating a new framework for visual metaphors in advertising : a structural, conceptual, and pragmatic investigation
Gkiouzepas, Lampros
;
Hogg, Margaret K.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10009009157
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4
From overt provider to invisible presence : discursive shifts in advertising portrayals of the father in Good Housekeeping, 1950 - 2010
Marshall, David
;
Davis, Teresa
;
Hogg, Margaret K.
; …
- In:
Journal of marketing management : MM
30
(
2014
)
15/16
,
pp. 1654-1679
Persistent link: https://www.econbiz.de/10010466423
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