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Werbung
Marketing
35
Theory
35
Theorie
34
Consumer behaviour
33
Konsumentenverhalten
33
Marktforschung
19
Beziehungsmarketing
18
Relationship marketing
18
Market research
15
Advertising effects
12
Marketing management
12
Marketing theory
12
Marketingmanagement
12
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12
Werbewirkung
12
Absatz
10
Deutschland
9
Economic model
9
Lieferantenmanagement
9
Supplier relationship management
9
Wirtschaftsmodell
9
Advertising
8
Customer satisfaction
8
Kundenzufriedenheit
8
Niederlande
8
Pharmaceuticals
8
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8
Pricing strategy
8
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8
Verkaufsförderung
8
Arzneimittel
7
Brand management
7
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English
9
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Leeflang, Peter
7
Bijmolt, Tammo H. A.
2
Leeflang, Peter S. H.
2
Reuyl, Jan C.
2
Wieringa, Jaap E.
2
Alsem, Karel Jan
1
Gensler, Sonja
1
Heerde, H. J. van
1
Klapper, Daniel
1
Kremer, Sara T. M.
1
Peluso, Alessandro M.
1
Vries, Lisette de
1
Wittink, Dick R.
1
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1
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Applied economics
1
Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memoradum
1
Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memorandum
1
International journal of electronic commerce : IJEC
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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1
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
2
Predicting advertising expenditures using intention surveys
Alsem, Karel Jan
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 327-337
Persistent link: https://www.econbiz.de/10001172399
Saved in:
3
Knowledge generation in marketing
Leeflang, Peter
;
Peluso, Alessandro M.
- In:
Quantitative marketing and marketing management : …
,
(pp. 149-170)
.
2012
Persistent link: https://www.econbiz.de/10009621122
Saved in:
4
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
5
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
6
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
7
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
8
Advertising and industry sales : an empirical study of the German cigarette industry
Leeflang, Peter S. H.
;
Reuyl, Jan C.
-
1980
Persistent link: https://www.econbiz.de/10002235924
Saved in:
9
Bimonthly and monthly data
Leeflang, Peter S. H.
;
Reuyl, Jan C.
-
1981
Persistent link: https://www.econbiz.de/10002235958
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