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Werbung
Consumer behaviour
33
Konsumentenverhalten
32
Emotion
23
USA
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United States
18
Beziehungsmarketing
14
Relationship marketing
14
Salespeople
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Kundenzufriedenheit
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Markenartikel
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Employee retention
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Advertising effects
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Advertising music
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Affective commitment
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Arbeitsverhalten
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Brand image
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Emotions
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Gesundheitsversorgung
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Gesundheitswesen
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Health care system
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Leistungsmotivation
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Lieferantenmanagement
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Kemp, Elyria
6
Bui, M̃y
3
Anaza, Nwamaka A.
1
Borders, Aberdeen Leila
1
Briggs, Elten
1
Chapa, Sindy
1
Cho, Yoon-Na
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Cowart, Kelly
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Homer, Pamela Miles
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Kintzer, Alex
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Kopp, Steven W.
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Krishen, Anjala
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LaTour, Michael S.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
Tell me a story : the role of narrative transportation and the C-Suite in B2B advertising
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Briggs, Elten
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 605-618
Persistent link: https://www.econbiz.de/10012291398
Saved in:
2
Hope across the seas : the role of emotions and risk propensity in medical tourism advertising
Kemp, Elyria
;
Williams, Kim H.
;
Porter, McDowell
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 621-640
Persistent link: https://www.econbiz.de/10011547670
Saved in:
3
Understanding the power of hope and empathy in healthcare marketing
Kemp, Elyria
;
Bui, M̃y
;
Krishen, Anjala
;
Homer, Pamela …
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 85-95
Persistent link: https://www.econbiz.de/10011635238
Saved in:
4
Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Saved in:
5
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp, Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
Saved in:
6
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
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