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Werbekommunikation : Entwurf einer kommunikationswissenschaftlichen Theorie der Werbung
Borchers, Nils S. - 2014
Persistent link: https://www.econbiz.de/10010379523
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Crossing the borders : a theory of hybrid advertising formats
Borchers, Nils S. - In: Explorations in critical studies of advertising, (pp. 195-207). 2017
Persistent link: https://www.econbiz.de/10011595017
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Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad (ed.); Borchers, Nils S. (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012695685
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The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes; Koch, Thomas; Viererbl, Benno; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes; Naderer, Brigitte - In: International journal of advertising : the review of … 42 (2023) 4, pp. 641-661
Persistent link: https://www.econbiz.de/10014296400