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Generalizations on the effectiveness of pharmaceutical promotional expenditures

Kremer, Sara T. M.; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 234-246

Persistent link: https://www.econbiz.de/10003793491

Search engine advertising effectiveness in a multimedia campaign

Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 7-38

Persistent link: https://www.econbiz.de/10010360072

The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market

Delre, Sebastiano A.; Broekhuizen, Thijs L. J.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 608-627

Persistent link: https://www.econbiz.de/10011537822

You don't fool me! : consumer perceptions of digital native advertising and banner advertising

Harms, Bianca; Bijmolt, Tammo H. A.; Hoekstra, Janita … - In: Journal of media business studies 16 (2019) 4, pp. 275-294

Persistent link: https://www.econbiz.de/10012177004

Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires

Harms, Bianca; Hoekstra, Janita Cornelia; Bijmolt, … - In: Journal of interactive marketing 57 (2022) 1, pp. 35-53

Persistent link: https://www.econbiz.de/10013397506

Personalized online advertising effectiveness : the interplay of what, when, and where

Bleier, Alexander; Eisenbeiß, Maik - In: Marketing science 34 (2015) 5, pp. 669-688

Persistent link: https://www.econbiz.de/10011372804

"Essays on consumers' attitudes toward digital communication"

Lütjens, Henk - 2019

Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this cumulative dissertation consists of three research paper. They all aim to give a detailed overview and analysis of the effectiveness of different forms of digital advertising,...

Persistent link: https://www.econbiz.de/10012107488