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Werbung
Consumer behaviour
47
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41
Advertising
25
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20
Malaysia
19
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15
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Waller, David S.
9
Fam, Kim-Shyan
6
Waller, David
5
Butt, Muhammad Mohsin
2
De Run, Ernest Cyril
2
Deshpande, Sameer
2
Erdogan, B. Zafer
2
Lanasier, Evi V.
2
Noguti, Valeria
2
Casidy, Riza
1
Christy, Timothy P.
1
Dickinson, Sonia
1
Goodall, Stephen
1
Grohs, Reinhard
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Hui Yin Jong
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Kerr, Gayle
1
Massey, Graham R.
1
Mortimera, Kathleen
1
Street, Deborah
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Viney, Rosalie
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Wang, Paul
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Wang, Zehua
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Asian Academy of Management journal : AAMJ
1
European journal of marketing : EJM
1
Health marketing quarterly
1
International journal of Chinese culture and management : IJCCM
1
Journal of Asia Pacific business
1
Journal of East-West business
1
Journal of Islamic marketing : JIMA
1
Journal of advertising
1
Journal of business ethics : JOBE
1
Journal of food products marketing
1
Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
16
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1
Attitudes towards offensive advertising : Malaysian Muslims' views
De Run, Ernest Cyril
;
Butt, Muhammad Mohsin
;
Fam, Kim-Shyan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10003982693
Saved in:
2
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim-Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
Saved in:
3
Agency-client relationship factors across life-cycle stages
Fam, Kim-Shyan
;
Waller, David S.
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
2
,
pp. 217-236
Persistent link: https://www.econbiz.de/10003770089
Saved in:
4
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim-Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
5
Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.
;
Fam, Kim-Shyan
- In:
International journal of Chinese culture and management …
3
(
2015
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
Saved in:
6
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
7
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
8
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
9
Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages
Kerr, Gayle
;
Mortimera, Kathleen
;
Dickinson, Sonia
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 387-405
Persistent link: https://www.econbiz.de/10009535677
Saved in:
10
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
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