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~subject:"Wertanalyse"
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Wertanalyse
Relationship marketing
26
Beziehungsmarketing
25
Consumer behaviour
17
Konsumentenverhalten
16
Customer value
12
Kundenwert
10
Customer-dominant logic
7
Value creation
7
Betriebliche Wertschöpfung
5
Social Web
5
Social web
5
Customer ecosystem
4
Customer integration
4
Dienstleistungsmanagement
4
Kundenintegration
4
Service management
4
Services
4
Value analysis
4
Africa
3
Big data
3
Customer satisfaction
3
Dienstleistung
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
E-commerce
3
Electronic Commerce
3
Service industry
3
Service quality
3
Services marketing
3
Value formation
3
Big Data
2
Brand relationship
2
Brand strength
2
Connected services
2
Customer context
2
Customer dominant logic
2
Customer engagement
2
Customer experience
2
Customer logic
2
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English
4
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Heinonen, Kristina
4
Strandvik, Tore
3
Edvardsson, Bo
1
Mickelsson, Karl-Jacob
1
Sundström, Erik
1
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European management journal
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The Routledge handbook of service research insights and ideas
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ECONIS (ZBW)
4
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Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
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2
A customer-dominant logic of service
Heinonen, Kristina
;
Strandvik, Tore
;
Mickelsson, Karl-Jacob
- In:
Journal of service management
21
(
2010
)
4
,
pp. 531-548
Persistent link: https://www.econbiz.de/10008656284
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3
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
4
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
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