Narrow search
Showing 1 - 10 of 15
Cover Image
Editorial: Marketing in adversity
Baker, Michael John; Gummesson, Evert - In: Journal of customer behaviour 8 (2009) 2, pp. 97-103
Persistent link: https://www.econbiz.de/10003870012
Cover Image
Managerial action and resource-advantage theory : conceptual frameworks emanating from a positive theory of competition
Hunt, Shelby D.; Madhavaram, Sreedhar - In: The journal of business & industrial marketing 27 (2012) 7, pp. 582-591
Persistent link: https://www.econbiz.de/10009672469
Cover Image
Building customisation capability in B2B marketing : the role of organisational capital
Madhavaram, Sreedhar; Hunt, Shelby D.; Bicen, Pelin - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1409-1435
Persistent link: https://www.econbiz.de/10012695287
Cover Image
Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.; Madhavaram, Sreedhar - In: Industrial marketing management : the international … 89 (2020), pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
Cover Image
Multinational enterprise competition : grounding the eclectic paradigm for foreign production in resource-advantage theory
Arnett, Dennis B.; Madhavaram, Sreedhar - In: The journal of business & industrial marketing 27 (2012) 7, pp. 572-581
Persistent link: https://www.econbiz.de/10009672472
Cover Image
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.; Madhavaram, Sreedhar - In: Journal of business research : JBR 157 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Cover Image
Building capabilities for software development firm competitiveness : the role of intellectual capital and intra-firm relational capital
Madhavaram, Sreedhar; Appan, Radha; Manis, K. T.; … - In: Information & management : the internat. journal of … 60 (2023) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10014303289
Cover Image
A general theory of business marketing : R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure
Hunt, Shelby D. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 283-293
Persistent link: https://www.econbiz.de/10009766137
Cover Image
Sustainable marketing, equity, and economic growth : a resource-advantage, economic freedom approach
Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10008909613
Cover Image
Competitive advantage strategies in times of adversity
Hunt, Shelby D. - In: Journal of customer behaviour 8 (2009) 2, pp. 137-151
Persistent link: https://www.econbiz.de/10003870021