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Why many users want custom products
Hippel, Eric von - In: Innovation and entrepreneurship, (pp. 220-233). 2009
Persistent link: https://www.econbiz.de/10003859321
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Product uniqueness as a driver of customer utility in mass customization
Franke, Nikolaus; Schreier, Martin - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 93-107
Persistent link: https://www.econbiz.de/10003703875
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Customization : a goldmine or a wasteland?
Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10008697206
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Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: Journal of marketing 73 (2009) 5, pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
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Product uniqueness as a driver of customer utility in mass customization
Franke, Nikolaus; Schreier, Martin - In: Marketing Letters 19 (2008) 2, pp. 93-107
Persistent link: https://www.econbiz.de/10005716564
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Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"
Schreier, Martin - 2005 - 1. Aufl
Persistent link: https://www.econbiz.de/10002509301
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Auktionen versus Lotterien : ein empirischer Vergleich zur Messung von Zahlungsbereitschaften
Schreier, Martin; Werfer, Joseph - In: Die Betriebswirtschaft : DBW 67 (2007) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10003412509
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The value of making producers personal
Fuchs, Christoph; Kaiser, Ulrike; Schreier, Martin; Van … - In: Journal of retailing 98 (2022) 3, pp. 486-495
Persistent link: https://www.econbiz.de/10013426741