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Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?

Eisenbeiß, Maik; Cornelißen, Markus; Backhaus, Klaus; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 242-263

Persistent link: https://www.econbiz.de/10010364012

Verhaltensorientierter Ansatz zur Erklärung von Preisreaktionen bei Commodities und Empfehlungen für die Preissetzung auf Commodity-Märkten

Dost, Florian; Wilken, Robert - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 133-147). 2011

Persistent link: https://www.econbiz.de/10008701318

Measuring willingness to pay as a range, revisited : when should we care?

Dost, Florian; Wilken, Robert - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 148-166

Persistent link: https://www.econbiz.de/10009569978

The double benefits of consumer certainty : combining risk and range effects

Maier, Erik; Wilken, Robert; Dost, Florian - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 473-488

Persistent link: https://www.econbiz.de/10011399088

Improving pricing scope through consumers' construal level : evidence based on consumers' willingness-to-pay ranges

Isaak, Karina; Wilken, Robert; Dost, Florian; Bürgin, David - In: Die Unternehmung : Swiss journal of business research … 74 (2020) 4, pp. 365-383

Persistent link: https://www.econbiz.de/10012390045

A behavioral approach to pricing in commodity markets : dual processing of prices within and around willingness-to-pay ranges

Dost, Florian; Wilken, Robert - In: Commodity Marketing : Strategies, Concepts, and Cases, (pp. 105-117). 2022

Persistent link: https://www.econbiz.de/10013271975

Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting

Geiger, Ingmar; Dost, Florian; Schönhoff, Alejandro-Marcel - In: Industrial marketing management : the international … 47 (2015), pp. 175-189

Persistent link: https://www.econbiz.de/10011313546

Value-based pricing in competitive situations with the help of multi-product price response maps

Dost, Florian; Geiger, Ingmar - In: Journal of business research : JBR 76 (2017), pp. 219-236

Persistent link: https://www.econbiz.de/10011713628

In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context

Maier, Erik; Wilken, Robert; Schneider, Helmut; … - In: Marketing Letters 23 (2012) 4, pp. 1005-1018

Literature reports different effects of mood on measures of consumer behavior. Either mood congruence or mood regulation theories serve to explain these effects, though the latter theory is perhaps more sophisticated. This research goes a step further: in a sequence of four studies, the authors...

Persistent link: https://www.econbiz.de/10010989725

Der Einfluss von Stimmungen auf die Zahlungsbereitschaft

Schneider, Helmut; Wilken, Robert - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 32-45

Persistent link: https://www.econbiz.de/10008989472