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Local foods in a university setting : price consciousness, product involvement, price/quality inference and consumer's willingness-to-pay
Campbell, Jeffrey; DiPietro, Robin B.; Remar, Daniel - In: International journal of hospitality management 42 (2014), pp. 39-49
Persistent link: https://www.econbiz.de/10010410804
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Pay more for Mclocal? : examining motivators for willingness to pay for local food in a chain restaurant setting
Frash, Robert E. <Jr.>; DiPietro, Robin B.; Smith, Wayne S. - In: Journal of hospitality marketing & management 24 (2015) 3/4, pp. 411-434
Persistent link: https://www.econbiz.de/10011292832
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Key factors driving customers' restaurant dining behavior during the COVID-19 pandemic
Jeong, Miyoung; Kim, Kawon Kathy; Ma, Forest; DiPietro, … - In: International journal of contemporary hospitality management 34 (2022) 2, pp. 836-858
Persistent link: https://www.econbiz.de/10013164506