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~subject:"Wirtschaftsstudium"
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Wirtschaftsstudium
B-to-B-Marketing
11
Business-to-business marketing
11
Lieferantenmanagement
11
Supplier relationship management
11
Beziehungsmarketing
7
Relationship marketing
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Marketing
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Consumer behaviour
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Customer value
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Konsumentenverhalten
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Kundenwert
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Investitionsgütermarketing
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Sales promotion
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Beschaffung
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Business network behaviour
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Business start-up
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Competitive strategy
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Deep political change
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Distribution network
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Economics department
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Graduate economics education
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Industrial marketing
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Marketingmanagement
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Procurement
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Sales-promotion
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Structural equation model
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Strukturgleichungsmodell
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Tunisia
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Unternehmensgründung
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Value creation
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Verkaufsförderung
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Anderson, James C.
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Barclay, Donald W.
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Deutscher, Terry H.
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Narus, James A.
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Vandenbosch, Mark H.
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Honeycutt, Earl D.
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Journal of business-to-business marketing
2
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ECONIS (ZBW)
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A commentary on "Business marketing in master's programs : a part of the fabric" : cut from the same cloth?
Narus, James A.
;
Anderson, James C.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 61-68
Persistent link: https://www.econbiz.de/10003507047
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2
A reply to "Business marketing in master's programs : a part of fabric" ; but what if the suit differs?
Barclay, Donald W.
;
Deutscher, Terry H.
;
Vandenbosch, …
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 69-74
Persistent link: https://www.econbiz.de/10003507066
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