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Employee brand equity : scale development and validation
King, Ceridwyn; Grace, Debra; Funk, Daniel C. - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
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Building and measuring employee-based brand equity
King, Ceridwyn; Grace, Debra - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 938-971
Persistent link: https://www.econbiz.de/10008650644
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"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina; King, Ceridwyn; Piehler, Rico - In: International journal of hospitality management 35 (2013), pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
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Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn; Grace, Debra - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
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Motivational drivers that fuel employees to champion the hospitality brand
Xiong, Lina; King, Ceridwyn - In: International journal of hospitality management 44 (2015), pp. 58-69
Persistent link: https://www.econbiz.de/10010501238
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Employee based brand equity : a third perspective
King, Ceridwyn; Grace, Debra - In: Services marketing quarterly 30 (2009) 2, pp. 122-147
Persistent link: https://www.econbiz.de/10003846802
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Enhancing hotel employees' brand understanding and brand-building behavior in China
King, Ceridwyn; So, Kevin Kam Fung - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 4, pp. 492-516
Persistent link: https://www.econbiz.de/10011393208
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The effects of generational work values on employee brand attitude and behavior : a multi-group analysis
King, Ceridwyn; Murillo, Enrique; Lee, Hyemi - In: International journal of hospitality management 66 (2017), pp. 92-105
Persistent link: https://www.econbiz.de/10011810946
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Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina; King, Ceridwyn - In: International journal of hospitality management 68 (2018), pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
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The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico; King, Ceridwyn; Burmann, Christoph; … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836