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Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
2
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
HandelsMonitor
1
International business review : the official journal of the European International Business Academy
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The international review of retail, distribution and consumer research
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Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
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ECONIS (ZBW)
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Globale Transaktion und Wertschöpfung durch Electronic Commerce : eine Herausforderung für die Hersteller-Handels-Beziehung?
Swoboda, Bernhard
- In:
Globales Handelsmanagement : Voraussetzungen - …
,
(pp. 349-384)
.
1998
Persistent link: https://www.econbiz.de/10001324079
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2
Liberalisierung und Deregulierung - Antriebskräfte der Globalisierung des Handels
Zentes, Joachim
;
Swoboda, Bernhard
- In:
Zukunftsperspektiven für das Handelsmanagement : …
,
(pp. 39-54)
.
2000
Persistent link: https://www.econbiz.de/10001495752
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3
Globalisierung des Handels - Rahmenbedingungen - Antriebskräfte - Strategische Konzepte
Zentes, Joachim
- In:
Globales Handelsmanagement : Voraussetzungen - …
,
(pp. 3-24)
.
1998
Persistent link: https://www.econbiz.de/10001324147
Saved in:
4
Convenience-oriented shopping : a model from the perspective of consumer research
Swoboda, Bernhard
;
Morschett, Dirk
- In:
Food, people and society : a european perspective of …
,
(pp. 177-196)
.
2001
Persistent link: https://www.econbiz.de/10001617367
Saved in:
5
Kooperationen, Allianzen und Netzwerke : Grundlagen, Ansätze, Perspektiven
Zentes, Joachim
(
ed.
);
Swoboda, Bernhard
(
contributor
); …
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001747495
Saved in:
6
Towards a conceptual model of country market selection : selection processes of retailers and C&C wholesalers
Swoboda, Bernhard
;
Schwarz, Sandra
;
Hälsig, Frank
- In:
The international review of retail, distribution and …
17
(
2007
)
3
,
pp. 253-282
Persistent link: https://www.econbiz.de/10003503867
Saved in:
7
Retail Branding : Handelsunternehmen als Marken : enorme Bedeutung und vielfache Effekte
Swoboda, Bernhard
;
Schramm-Klein, Hanna
;
Weindel, Julia
-
2016
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011552699
Saved in:
8
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
9
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
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10
Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes
-
2017
Persistent link: https://www.econbiz.de/10012259740
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