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Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Bergner, Anouk Samantha; Hildebrand, Christian; Häubl, … - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 742-764
Persistent link: https://www.econbiz.de/10014444198
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Understanding and improving consumer reactions to service bots
Castelo, Noah; Boegershausen, Johannes; Hildebrand, … - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 848-863
Persistent link: https://www.econbiz.de/10014444213
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Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Bergner, Anouk Samantha; Hildebrand, Christian; Häubl, … - 2024
Persistent link: https://www.econbiz.de/10015051310