Sarstedt, Marko; Adler, Susanne J.; Ringle, Christian M.; … - In: Journal of Product Innovation Management 41 (2024) 6, pp. 1100-1117
Scientific research demands robust findings, yet variability in results persists due to researchers' decisions in data analysis. Despite strict adherence to state‐of the‐art methodological norms, research results can vary when analyzing the same data. This article aims to explore this...