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ECONIS (ZBW)
853
RePEc
68
EconStor
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BASE
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Other ZBW resources
5
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31
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
32
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
33
Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS' brand loyalty
Garza Salgado, Esperanza
;
Royo Vela, Marcelo
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 102-120
Persistent link: https://www.econbiz.de/10012179301
Saved in:
34
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
35
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
36
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
37
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
38
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
39
A strategic approach to the consumer perception of brand on the basis of brand awareness and brand loyalty : a comparative analysis of Coke & Pepsi brands in Erbil KRI
Sultan, Khurram
;
Akram, Saja
;
Abdulhaliq, Sara
;
Jamal, Deema
-
2019
Persistent link: https://www.econbiz.de/10012144564
Saved in:
40
Consumption authenticity in the accommodations industry : the keys to brand love and brand loyalty for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012151303
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