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Special issue: New advertising formats
Pelsmacker, Patrick de (contributor) - 2012
Persistent link: https://www.econbiz.de/10009508039
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"Quo vadis deutsche Versicherungslandschaft?" : VW-Beitragsserie über den strategischen Zukunftskurs der Versicherer
Kinder, Christian; Schwarz, Gunther - 2012
Persistent link: https://www.econbiz.de/10009722212
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Brand attachment : constructs, consequences, and causes
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - 2006
Persistent link: https://www.econbiz.de/10003639028
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Brand, identity and reputation in SMEs and entrepreneurial organisations
Abimbola, Temi (contributor) - 2007
Persistent link: https://www.econbiz.de/10003739508
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Special double issue: Nordic brands
Dinnie, Keith (contributor) - 2008
Persistent link: https://www.econbiz.de/10003763448
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Special issue: International branding and marketing communications
Vrontis, Demetris (contributor) - 2008
Persistent link: https://www.econbiz.de/10003771435
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Automotive : zukunftsfähig durch maßgeschneiderte Mobilitätskonzepte im Premium-Segment
Kalka, Jochen (contributor) - 2006
Persistent link: https://www.econbiz.de/10003279429
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Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
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Special issue: The globalisation of Chinese brands
Alon, Ilan (contributor) - 2008
Persistent link: https://www.econbiz.de/10003865953
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Special issue: BALAS (Business Association for Latin American Studies)
Brenes, Esteban B. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003866434