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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Textbook"
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Die statistische
Graphik
als datenanalytisches und didaktisches Instrument : neue Einsatzmöglichkeiten durch Computerunterstützung
Geßler, Jürgen
-
1991
Persistent link: https://www.econbiz.de/10004113215
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2
Kunst auf historischen Wertpapieren Deutschlands
Zilvar, Michael
-
2004
Persistent link: https://www.econbiz.de/10004412112
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3
Bilder des Harem : Medienwandel und kultureller Austausch
Förschler, Silke
-
2010
Persistent link: https://www.econbiz.de/10008944005
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4
Vom Handwerk zur Kunst : die frühe Gebrauchs- und Gelegenheitsgraphik Adolph Menzels im europäischen Kontext
Bütow, Kerstin
-
1995
-
[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004299855
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5
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10004541265
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Der Bildkommunikationseffekt - eine Metaanalyse
Bauer, Hans H.
;
Fischer, Marc
;
MacInturff, Yvonne
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
9
,
pp. 805-831
Persistent link: https://www.econbiz.de/10001404491
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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami
;
Aghdaie, Mohammad Hasan
; …
- In:
Group decision and negotiation
25
(
2016
)
5
,
pp. 1021-1048
Persistent link: https://www.econbiz.de/10011549342
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Werbewirkungsforschung mit dem Ziel einer konvergenten Werbewirkungs-Währung nach dem Ansatz "Consumer Decision Journey"
Pusler, Michael
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
3
,
pp. 16-21
Persistent link: https://www.econbiz.de/10011410703
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Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
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