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~type_genre:"Aufsatz in Zeitschrift"
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ECONIS (ZBW)
15
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1
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1
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
2
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
Saved in:
3
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 119-136
Persistent link: https://www.econbiz.de/10003901146
Saved in:
4
Can marketing lift stock prices?
Kumar, V.
;
Shah, Denish
- In:
MIT sloan management review
52
(
2010/11
)
4
,
pp. 24-26
Persistent link: https://www.econbiz.de/10009267457
Saved in:
5
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
6
Mehr Gewinn beim Cross-Selling
Shah, Denish
;
Kumar, V.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
3
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009716761
Saved in:
7
Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.
;
Shah, Denish
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
Saved in:
8
Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
Saved in:
9
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
10
Linking marketing to nonprofit performance
Shah, Denish
;
George, Morris
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 571-583
Persistent link: https://www.econbiz.de/10012660200
Saved in:
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