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Ownership in the virtual world and the implications for long-term user innovation success

Zhou, Michael; Leenders, Mark A. A. M.; Cong, Ling Mei - In: Technovation : the international journal of … 78 (2018), pp. 56-65

Persistent link: https://www.econbiz.de/10012011334

Virtual customer environment design and organizational innovation : an exploration-exploitation perspective

Roberts, Nicholas; Dinger, Michael - In: Journal of organizational computing and electronic commerce 28 (2018) 1, pp. 58-73

Persistent link: https://www.econbiz.de/10011809820

Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study

Wang, Li; Tong, Chunyang; Yang, Zhiyong - In: British journal of management 34 (2023) 1, pp. 259-279

Persistent link: https://www.econbiz.de/10014279188

Strategies for marketing really new products to the mass market : a text mining-based case study of virtual reality games

Ho, Jeffrey C. F.; Zhang, Xinzhi - In: Journal of open innovation : technology, market, and … 6 (2020) 1/1, pp. 1-14

This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of RNPs and any subsequent changes over...

Persistent link: https://www.econbiz.de/10012214698

Virtual competencies and knowledge transfer in global NPD : a case study

Lohikoski, Päivi; Haapasalo, Harri - In: International journal of management, knowledge and … 2 (2013) 2, pp. 185-207

Persistent link: https://www.econbiz.de/10010342058

Digital mock-up and voice of the customer in the context of physical product development

Costa, Ana Rita V.; Borsato, Milton - In: International journal of agile systems and management : … 14 (2021) 1, pp. 53-78

Persistent link: https://www.econbiz.de/10012513935

Managing virtuality in enterprise social systems

Lee, James J.; Ludescher Imanaka, Jessica - In: International journal of e-business research : an … 12 (2016) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10011446636

Novelty and the structure of design landscapes : a relational view of online innovation communities (open access)

Kyriakou, Harris; Nickerson, Jeffrey V.; Majchrzak, Ann - In: MIS quarterly 46 (2022) 3, pp. 1691-1720

Persistent link: https://www.econbiz.de/10013555386

Virtuality as place and process

Dholakia, Nikhilesh; Reyes, Ian - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1580-1591

Persistent link: https://www.econbiz.de/10010230031

Try it on! : contingency effects of virtual fitting rooms

Yang, Shuai; Xiong, Guiyang - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 789-822

Persistent link: https://www.econbiz.de/10012198619