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~type_genre:"Graue Literatur"
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ECONIS (ZBW)
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1
Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
Saved in:
2
Langfristig ertragreiche Kundenbeziehungen im Finanzdienstleistungsbereich - Einflußfaktoren und Handlungsempfehlungen
Steck, Werner
;
Kundisch, Dennis
- In:
Integriertes Risiko- und Ertragsmanagement : Kunden- …
,
(pp. 441-464)
.
2005
Persistent link: https://www.econbiz.de/10002620321
Saved in:
3
Marke. Macht. Zukunft.
Reidl, Andreas
- In:
Verbrauchervielfalt : Chancen des demographischen …
,
(pp. 324-333)
.
2013
Persistent link: https://www.econbiz.de/10010227090
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4
Kundenbindung
und Kundengewinnung von Finanzdienstleistern im Internet : Theorie und Praxis
Schmuck, Iris
-
2002
Persistent link: https://www.econbiz.de/10001689681
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5
Development of a causal alumni loyalty model : cross-cultural and cross-gender investigations
Iskhakova, Lilia
-
2020
Persistent link: https://www.econbiz.de/10012488489
Saved in:
6
E-WOM issues and challenges : a study with respect to the FMCG sector
Jain, Dhiraj
;
Sharma, Yuvraj
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430666
Saved in:
7
"Nur Bares ist Wahres" -
Kundenbindung
in Zeiten der Digitalisierung des Retail-Bankgeschäfts
Altenhain, Thomas
;
Ess, Konrad
;
Sehgal, Attul
- In:
Marktplätze im Umbruch : digitale Strategien für …
,
(pp. 359-368)
.
2015
Persistent link: https://www.econbiz.de/10011441271
Saved in:
8
Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011539971
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9
Discernment of youth towards e-retailing in Asian and Gulf marketing territories
Mathews, Soney
;
Varshney, Seema
;
Jassel, Jagdeep Singh
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 183-204)
.
2016
Persistent link: https://www.econbiz.de/10011506292
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10
Der digital-aktive Anlagekunde : Erkenntnisse aus einer empirischen Studie
Altenhain, Thomas
- In:
Management in Kreditinstituten und Unternehmen - ein …
,
(pp. 215-239)
.
2016
Persistent link: https://www.econbiz.de/10011529874
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