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Modeling brand advertising with heterogeneous consumer response : channel implications

Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015

Persistent link: https://www.econbiz.de/10011488363

Improving food supply chain using hybrid semiparametric regression model

Arunraj, Nari Sivanandam; Ahrens, Diane - In: Supply Management Research : aktuelle …, (pp. 213-238). 2017

Persistent link: https://www.econbiz.de/10011590529

How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study

Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483

Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...

Persistent link: https://www.econbiz.de/10012221822

Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value

Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096

Persistent link: https://www.econbiz.de/10010400113

Is it a sale, or is it not?

Holzer, Patrick; Bittmann, Thomas; Loy, Jens-Peter - In: Visionen für eine Agrar- und Ernährungspolitik nach …, (pp. 111-121). 2019

Persistent link: https://www.econbiz.de/10012321687

Public relations in function of promotion of executive in Brod-Posavina County

Delač, Tomislav; Bukarica, Josipa; Šundov, Ivana - 2020

Persistent link: https://www.econbiz.de/10012601618

Value Added Tax analysis of merchandise sales in political activities (case study society of friends ABC)

Wijaya, Suparna; Deceng, A. Ozilia Batari; Suardani, Anik; … - In: Public sector accountants and quantum leap : how far we …, (pp. 265-269). 2020

Persistent link: https://www.econbiz.de/10012305659

Movies, margins and marketing : encouraging the adoption of iron-fortified salt

Banerjee, Abhijit V.; Barnhardt, Sharon; Duflo, Esther - In: Insights in the economics of aging, (pp. 285-306). 2017

Persistent link: https://www.econbiz.de/10011718856