Showing 41 - 50 of 300
Persistent link: https://www.econbiz.de/10003872670
Persistent link: https://www.econbiz.de/10003888253
Persistent link: https://www.econbiz.de/10003966670
Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art of unteaching -- Building commercial insight -- Commercial insight in action -- Teaching mobilizers where they learn -- Two types of tailoring -- Taking control of consensus...
Persistent link: https://www.econbiz.de/10011458682
The essentials of account-based marketing -- Building the right foundations for account-based marketing -- Investing in …-based marketing step-by-step -- Knowing what is driving the account -- Playing to the client's needs -- Mapping and profiling … stakeholders -- Developing targeted value propositions -- Planning integrated sales and marketing campaigns -- Executing integrated …
Persistent link: https://www.econbiz.de/10011617182
Persistent link: https://www.econbiz.de/10010419379
Persistent link: https://www.econbiz.de/10001625491
Persistent link: https://www.econbiz.de/10003843917
Persistent link: https://www.econbiz.de/10008699594
Persistent link: https://www.econbiz.de/10003978186