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Effects of global market conditions on brand image customization and brand performance
Roth, Martin S. - 2008
Persistent link: https://www.econbiz.de/10003656328
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Global account management : the new frontier in relationship marketing
Yip, George S.; Madsen, Tammy L. - 2008
Persistent link: https://www.econbiz.de/10003657204
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How strategic is your sales strategy?
Kinni, Theodore - In: Executing strategy for business results, (pp. 101-109). 2007
Persistent link: https://www.econbiz.de/10003659753
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Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith; Money, Kevin; Money, Arthur H.; … - 2008
Persistent link: https://www.econbiz.de/10003717541
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Marketing and exchange
Houston, Franklin S.; Gassenheimer, Jule B. - 2008
Persistent link: https://www.econbiz.de/10003610474
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From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian - 2008
Persistent link: https://www.econbiz.de/10003610650
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What the hell is "market oriented"?
Shapiro, Benson P. - 2008
Persistent link: https://www.econbiz.de/10003611356
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Consumers relationship theory in consumer research
Fournier, Susan - 2009
Persistent link: https://www.econbiz.de/10003784609
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Toward a critique of brand relationships
Bengtsson, Anders - 2009
Persistent link: https://www.econbiz.de/10003784615
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Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.; Pullins, Ellen; Roehm, Harper A. - 2009
Persistent link: https://www.econbiz.de/10003784914