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Transforming e-business practices and applications : emerging technologies and concepts
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The impact of theory on representations of the consumer and the marketing organisation
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Corporate brand and corporate reputation
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Brand management ; Vol. 1
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Marketing-mix strategies - product strategy and promotion strategy
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SAGE benchmarks in culture and society
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History of marketing thought ; Volume 3
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ECONIS (ZBW)
252
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Product customization on the web : an empirical study of factors impacting choiceboard user satisfaction
Bharati, Pratyush
;
Chaudhury, Abhijit
-
2010
Persistent link: https://www.econbiz.de/10003911028
Saved in:
2
"Numbers and souls" : retailing and the de-differentiation of economy and culture
Du Gay, Paul
-
2008
Persistent link: https://www.econbiz.de/10003727968
Saved in:
3
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
4
Performance evaluation of consumer decision support systems
Zhang, Jiyong
;
Pu, Pearl
-
2010
Persistent link: https://www.econbiz.de/10003910807
Saved in:
5
Nonparametric decision support systems in medical diagnosis : modeling pulmonary embolism
Walczak, Steven
;
Brimhall, Bradley B.
;
Lefkowitz, Jerry B.
-
2010
Persistent link: https://www.econbiz.de/10003910852
Saved in:
6
E-consumer behaviour : past, present and future trajectories of an evolving retail revolution
Bourlakis, Michael
;
Papagiannidis, S.
;
Fox, Helen
- In:
Transforming e-business practices and applications : …
,
(pp. 1-12)
.
2010
Persistent link: https://www.econbiz.de/10003924989
Saved in:
7
Perceived risk for multiple services in the consumer buying cycle
Cunningham, Lawrence F.
;
Gerlach, James
;
Harper, Michael D.
- In:
Information systems and new applications in the service …
,
(pp. 309-323)
.
2011
Persistent link: https://www.econbiz.de/10009124068
Saved in:
8
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
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9
The measurement of electronic service quality : improvements and application
Bressolles, Grégory
;
Nantel, Jacques
- In:
Transforming e-business practices and applications : …
,
(pp. 344-363)
.
2010
Persistent link: https://www.econbiz.de/10003925284
Saved in:
10
Transforming e-business practices and applications : emerging technologies and concepts
Lee, In
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003890016
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