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Rao, Vithala R.
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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ECONIS (ZBW)
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1
Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R.
- In:
Cross-functional innovation management : perspectives …
,
(pp. 175-190)
.
2004
Persistent link: https://www.econbiz.de/10002504222
Saved in:
2
Developments in conjoint analysis
Rao, Vithala R.
- In:
Handbook of marketing decision models
,
(pp. 23-53)
.
2008
Persistent link: https://www.econbiz.de/10003755258
Saved in:
3
Princing research in marketing: the statte of the art
Rao, Vithala R.
- In:
The journal of business : B
57
(
1984
)
1/2
,
pp. 39-60
Persistent link: https://www.econbiz.de/10003658156
Saved in:
4
Alternative econometric models of sales-advertising relationships
Rao, Vithala R.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 177-181
Persistent link: https://www.econbiz.de/10002679235
Saved in:
5
Subjective evaluations for product design decisions
Rao, Vithala R.
;
Soutar, Geoffrey N.
- In:
Decision sciences : DS
6
(
1975
),
pp. 120-134
Persistent link: https://www.econbiz.de/10002679260
Saved in:
6
Applied conjoint analysis
Rao, Vithala R.
-
2014
Persistent link: https://www.econbiz.de/10010216011
Saved in:
7
Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
Saved in:
8
Conjoint analysis
Rao, Vithala R.
- In:
The history of marketing science
,
(pp. 47-76)
.
2014
Persistent link: https://www.econbiz.de/10010415912
Saved in:
9
Effects of Horizontal and Vertical Market Power on Trade Promotion Budget and Allocation in the US Supermarket Industry: An Experimental and Empirical Analysis
Gomez, Miguel I.
;
Rao, Vithala R.
;
Yuan, Hong
-
Agricultural and Applied Economics Association - AAEA
-
2008
Persistent link: https://www.econbiz.de/10005523032
Saved in:
10
Measurement of Price Effects With Conjoint Analysis: Separating Informational and Allocative Effects of Price
Rao, Vithala R.
;
Sattler, Henrik
-
Wirtschaftswissenschaftliche Fakultät, …
-
1999
Persistent link: https://www.econbiz.de/10005739721
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