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Endogeneity in survey research
Sande, Jon Bingen; Ghosh, Mrinal K. - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 185-204
Persistent link: https://www.econbiz.de/10011882540
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Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents
Beuthner, Christoph; Friedrich, Maren; Herbes, Carsten; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10011887321
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Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian; Goode, Alastair; Anderson, Laura; Mary, … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
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Comparing survey ranking question formats in mail surveys
Smyth, Jolene D.; Olson, Kristen; Burke, Allison - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 502-516
Persistent link: https://www.econbiz.de/10011962739
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An exploration of a respondent pre-qualifying framework to increase response rates in social media initiated online surveys
Basa-Martinez, Diana Denise F.; Cabrera, Janet Y.; … - In: Australasian marketing journal 26 (2018) 3, pp. 239-261
Persistent link: https://www.econbiz.de/10011954245
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Dirty data : the effects of screening respondents who provide low-quality data in survey research
DeSimone, Justin A.; Harms, P.D. - In: Journal of business and psychology 33 (2018) 5, pp. 559-577
Persistent link: https://www.econbiz.de/10011937205
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Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
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Exploring mobile market research : the impact of SMS and e-mail invitations on outcome rates of stationary and mobile web surveys
Dziewięcki, Daniel Grzegorz - 2015
Persistent link: https://www.econbiz.de/10011385843
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Online-Befragungen : ein neues Instrument für die Marktforschung
Hennig-Thurau, Thorsten; Dallwitz-Wegner, Dominik - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 31 (2002) 6, pp. 309-314
Persistent link: https://www.econbiz.de/10001669375
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Evaluating a computer-based marketing course by means of focus groups and interviews
Höld, Regina - In: Organising knowledge : methods and case studies, (pp. 138-152). 2004
Persistent link: https://www.econbiz.de/10001924262