Marketing -- General Discussion. … followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part … of brands' marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on …

Einführung: Performance Management und Measurement im Marketing -- Einführung: Performance Management und Measurement … im Marketing -- Marketing Performance Management -- Wertorientiertes Kundenmanagement -- Wertorientiertes … Absatzmarkt -- Wirkungen auf Finanzmarkt -- Marketing Performance Measurement -- Messung des Kundenwerts -- Messung des …

Content marketing: classification and definitional approaches -- Content marketing and advertising impact: research …, models, psychological background on attitudes and behavior -- Effective content marketing: topics, content, messages, formats … -- Content marketing controlling: central terms and key figures, controlling framework. …