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Analytical frameworks for measuring the effects of cognitive factors in buying decisions

Rajagopal - In: International journal of business innovation and research 5 (2011) 6, pp. 685-703

Persistent link: https://www.econbiz.de/10009388775

Editorial: Empowering consumers in strategic marketing decisions

Rajagopal - In: International journal of business competition and … 3 (2013) 2, pp. 103-104

Persistent link: https://www.econbiz.de/10010242159

Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis

Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53

Persistent link: https://www.econbiz.de/10009771560

Marketing decision making and the management of pricing : successful business tools

Rajagopal - 2013

Persistent link: https://www.econbiz.de/10009738993

Editorial: social networks as driver of tourism marketing

Rajagopal - In: International journal of leisure and tourism marketing … 3 (2012/13) 3, pp. 199-200

Persistent link: https://www.econbiz.de/10009742035

Trade openness and inflation in Latin American countries

Rajagopal - In: Estudios económicos de desarrollo internacional 7 (2007) 1, pp. 77-98

Persistent link: https://www.econbiz.de/10009634101

Editorial: architecting destination brands in leisure and tourism industry

Rajagopal - In: International journal of leisure and tourism marketing … 3 (2012) 2, pp. 109-111

Persistent link: https://www.econbiz.de/10009658332

Editorial: Convergence of technology and pricing for competitive advantage

Rajagopal - In: International journal of business competition and … 1 (2010) 2, pp. 105-107

Persistent link: https://www.econbiz.de/10009727497

Editorial: changing dimensions of global competition

Rajagopal - In: International journal of business competition and … 1 (2010) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10009727504

Darwinian fitness in the global marketplace : analysing the competition

Rajagopal - 2012

Darwinian fitness in the global marketplace discusses how global business competition is undergoing a dynamic shift consistent with the Darwinian theory of evolution. Globalisation has allowed free entry and exit for firms in the marketplace that has caused congestion of firms at vertical...

Persistent link: https://www.econbiz.de/10009672636

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