Narrow search
Showing 71 - 80 of 108
Cover Image
Consumer behavior : basic findings and management implications
Zaltman, Gerald; Wallendorf, Melanie - 1979 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004763373
Cover Image
THEORY CONSTRUCTION IN MARKETING : SOME THOUGHTS ON THINKING / GERALD ZALTMAN ; KAREN LEMASTERS ; MICHAEL HEFFRING
Zaltman, Gerald; Lemasters, Karen; Heffring, Michael - 1982
Persistent link: https://www.econbiz.de/10004763840
Cover Image
Strategies for planned change
Zaltman, Gerald; Duncan, Robert - 1977
Persistent link: https://www.econbiz.de/10004763857
Cover Image
Consumer Researchers: Take a Hike!
Zaltman, Gerald - In: Journal of consumer research : JCR ; an … 26 (2000) 4, pp. 423-428
Persistent link: https://www.econbiz.de/10006663310
Cover Image
Rethinking Market Research: Putting People Back In
Zaltman, Gerald - In: Journal of marketing research : JMR 35 (1998) 4, pp. 424-437
Persistent link: https://www.econbiz.de/10006670183
Cover Image
Rethinking Market Research: Putting People Back In
Zaltman, Gerald - In: Journal of marketing research : JMR 34 (1997) 4, pp. 424-437
Persistent link: https://www.econbiz.de/10006672520
Cover Image
Seeing the Voice of the Consumer: Metaphor-based Advertising Research
Zaltman, Gerald; Coulter, Robin Higie - In: Journal of advertising research 35 (1995) 4, pp. 35-51
Persistent link: https://www.econbiz.de/10006532644
Cover Image
METAPHORICALLY SPEAKING
Zaltman, Gerald - In: Marketing research : a magazine of management and … 8 (1996) 2, pp. 13-20
Persistent link: https://www.econbiz.de/10007135797
Cover Image
Influence Strategies in Buying Centers
Venkatesh, R.; Kohli, Ajay K.; Zaltman, Gerald - In: Journal of marketing 59 (1995) 4, pp. 71-82
Persistent link: https://www.econbiz.de/10005995216
Cover Image
Factors Affecting Trust in Market Research Relationships
Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - In: Journal of marketing 57 (1993) 1, pp. 81-101
Persistent link: https://www.econbiz.de/10006008217