Tsai, Wen-Hsien; Hsu, Wei; Lin, Thomas W. - In: The Service Industries Journal 31 (2009) 2, pp. 215-236
The purpose of this study aims to employ an analytic approach to analyze efficient managerial strategies for advancing new service development (NSD) by involving viewpoints of customer needs and expectations within a financial service context. This paper uses a sample of potential banks' credit...