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Business market management : u...
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B-to-B-Marketing
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"History doesn't repeat itself, but it often rhymes." Anonymous (1970)
1
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Anderson, James C.
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36
Wouters, Marc
12
Wynstra, Finn
8
Kumar, Nirmalya
7
Roehm, Michelle L.
3
Steward, Michelle D.
3
ANDERSON, JAMES C.
2
Barclay, Donald W.
2
Belaid, Samy
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Carpenter, Gregory S.
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Deutscher, Terry H.
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GERBING, DAVID W.
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Håkansson, Håkan
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Johanson, Jan
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Harvard business review : HBR
5
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5
Harvard-Business-Manager : das Wissen der Besten
3
MIT sloan management review
3
Business Horizons
2
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
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Marketing management : a quarterly business management publication of the American Marketing Association
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ECONIS (ZBW)
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1
Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
-
2007
Persistent link: https://www.econbiz.de/10004891439
Saved in:
2
Business market management : understanding, creating, and delivering value
Anderson, James C.
;
Narus, James A.
-
1999
Persistent link: https://www.econbiz.de/10004592732
Saved in:
3
Business market management : understanding, creating, and delivering value
Anderson, James C.
;
Narus, James A.
;
Narayandas, Das
-
2009
-
3. ed., Pearson Internat. ed.
Persistent link: https://www.econbiz.de/10004925270
Saved in:
4
Partnership advantage and its determinants in distributor and manufacturer working relationships
Sethuraman, Rajagopalan
;
Anderson, James C.
;
Narus, James A.
- In:
Journal of Business Research
17
(
1988
)
4
,
pp. 327-347
Persistent link: https://www.econbiz.de/10005477459
Saved in:
5
Distributor contributions to partnerships with manufacturers
Narus, James A.
;
Anderson, James C.
- In:
Business Horizons
30
(
1987
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10005439157
Saved in:
6
Selectively Pursuing More of Your Customer's Business - If they wish to achieve profitable, sustainable growth, suppliers seeking a larger share of their customers' wallets need a fine-grained, disciplined approach to getting, leveraging and documenting customer knowledge. Best-practice suppliers such as Bank of America Corp., SEGHERS, Technische Unie, KLM Cargo and Telindus follow a strategy ...
Anderson, James C.
;
Narus, James A.
- In:
MIT sloan management review
44
(
2003
)
3
,
pp. 42-50
Persistent link: https://www.econbiz.de/10006256648
Saved in:
7
Customer Value Propositions in Business Markets - Some managers view the customer value proposition as a form of spin that marketers develop for promotional copy -- The prettier the package, the better. But best-practice suppliers concentrate on the one or two points of difference that deliver the greatest value to target customers. When you identify each customer's critical need, and then offer a ...
Anderson, James C.
;
Narus, James A.
;
Rossum, Wouter van
- In:
Harvard business review : HBR
(
2006
),
pp. 90-99
Persistent link: https://www.econbiz.de/10005917820
Saved in:
8
Boekbesprekingen - Business Market Management Understanding . Creating and Delivering Value
Anderson, James C.
;
Narus, James A.
;
Wuyts, S.
- In:
M & O : tijdschr. voor organisatiekunde en sociaal beleid
54
(
2000
)
3
,
pp. 73-82
Persistent link: https://www.econbiz.de/10006044875
Saved in:
9
IDEAS AT WORK - BUSINESS MARKETING: UNDERSTAND WHAT CUSTOMERS VALUE
Anderson, James C.
;
Narus, James A.
- In:
Harvard business review : HBR
76
(
1998
)
6
,
pp. 53-67
Persistent link: https://www.econbiz.de/10005972912
Saved in:
10
RETHINKING DISTRIBUTION: ADAPTIVE CHANNELS
Narus, James A.
;
Anderson, James C.
- In:
Harvard business review : HBR
74
(
1996
)
4
,
pp. 112-122
Persistent link: https://www.econbiz.de/10005987049
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