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Riviezzo, Angelo; Napolitano, Maria Rosaria; Testa, Mario; … - In: International journal of operations and quantitative … 18 (2012) 4, pp. 229-244

Persistent link: https://www.econbiz.de/10010117709

How do consumers evaluate products in virtual reality? : a literature review for a research agenda

Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo - In: Spanish journal of marketing 28 (2024) 3, pp. 356-380

Purpose This paper aims to review the existing literature about consumers’ evaluation of products in virtual reality (VR), provide an accurate overview of this field, systematise the knowledge developed so far, identify the research gaps and propose a future research agenda....

Persistent link: https://www.econbiz.de/10015190349

How do consumers respond to brand activism campaigns? : exploring the relationship between authenticity, brand value congruence, brand identification, and political ideology

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Assessing the effectiveness of entrepreneurial training programmes : findings from a critical incident analysis

Riviezzo, Angelo; Napolitano, Maria Rosaria; Testa, Mario; … - In: International journal of operations and quantitative … 18 (2012) 4, pp. 229-244

Persistent link: https://www.econbiz.de/10009739084

In search of an integrated framework of business longevity

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I'd rather be nice than honest : an experimental examination of social desirability bias in tourism surveys

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Moving forward or running to standstill? : exploring the nature and the role of family firms' strategic orientation

Riviezzo, Angelo; Garofano, Antonella; Napolitano, … - In: Journal of family business strategy 6 (2015) 3, pp. 190-205

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It's all about marketing! : exploring the social perception in the Italian context

Marino, Vittoria; Resciniti, Riccardo; D'Arco, Mario - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 7-23

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Disruptive marketing communication for customer engagement. the new frontiers of mobile instant messaging

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Building tourism destination brand from the relational view perspective : the Italian project "South Destination Network"

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