Liébana-Cabanillas, Francisco; Martínez-Fiestas, Myriam; … - In: The international journal of management science and … (2012) 5, pp. 1-34
fulfilling their expectations. Accordingly, the goal of this paper is to identify the factors that influence the satisfaction … of the gender variable on our analysis, as a moderator in such relationships. The usefulness of this type of research for … satisfaction survey studies, this paper is a pioneer in using empirical analysis to study the effects of gender on customer …