In this chapter, we describe how time series analysis can often provide better insight than prior year data for predicting the total impact of an atypical event – including (1) taking into account other atypical events, (2) determining if the impact lasted greater than one season, and (3)...

"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic...