Narrow search
Showing 1 - 10 of 88,763
Cover Image
A study of the internationalization-performance relationship in global retailing : the moderating role of brand standardization and cultural diversity
Nath, Pravin; Kirca, Ahmet H.; Kim, Saejoon - In: Journal of international marketing 29 (2021) 1, pp. 57-76
Persistent link: https://www.econbiz.de/10012484463
Cover Image
Why do manufacturers' products carry retailers' brands? : A transaction cost theory of private branding
Chen, Shih-fen; Hennart, Jean-François Marie André - 1995
Persistent link: https://www.econbiz.de/10000921771
Cover Image
Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Diallo, Mbaye Fall - In: International journal of retail & distribution management 43 (2015) 12, pp. 1144-1161
Persistent link: https://www.econbiz.de/10011431950
Cover Image
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of food products marketing 21 (2015) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
Cover Image
Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level
Bosworth, Ryan C.; Bailey, DeeVon; Curtis, Kynda R. - In: Journal of food products marketing 21 (2015) 3, pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Cover Image
Sources of retailer personality : private brand perceptions
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 28 (2016), pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Cover Image
Olfactory branding : a new trend for defining brands through smell : a case of ITC Sonar Hotel in Kolkata, India
Chatterjee, Shuvam - In: International journal of trade and global markets 8 (2015) 3, pp. 196-206
Persistent link: https://www.econbiz.de/10011435692
Cover Image
Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Cover Image
The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala; Checchinato, Francesca - In: Australasian marketing journal 23 (2015) 4, pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
Cover Image
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160
Persistent link: https://www.econbiz.de/10011479155