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Two hearts in three-quarter time : how to waltz the social media/viral marketing dance
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 54 (2011) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10009126401
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The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 55 (2012) 1, pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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The influence of observed heterogeneity on path coefficient significance : technology acceptance within the marketing discipline
Haenlein, Michael; Kaplan, Andreas - In: Journal of marketing theory and practice 19 (2011) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10008989406
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Evaluating the consequences of abandoning unprofitable cusomers : a comparison of direct and indirect abandonment strategies
Haenlein, Michael; Kaplan, Andreas - In: Kundenmanagement, (pp. 77-94). 2011
Persistent link: https://www.econbiz.de/10009008210
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Understanding purchasing behavior within virtual worlds : planned purchases and impulse buying
Kaplan, Andreas; Haenlein, Michael - In: Organizations and social networking : utilizing social …, (pp. 79-101). 2013
Persistent link: https://www.econbiz.de/10009768700
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The impact of unprofitable customer abandonment on current customers' exit, voice, and loyalty intentions : an empirical analysis
Haenlein, Michael; Kaplan, Andreas - In: The journal of services marketing 26 (2012) 6, pp. 458-470
Persistent link: https://www.econbiz.de/10009672325
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Collaborative projects (social media application) : about Wikipedia, the free encyclopedia
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 57 (2014) 5, pp. 617-626
Persistent link: https://www.econbiz.de/10010403072
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An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships
Haenlein, Michael; Kaplan, Andreas - In: Journal of relationship marketing : innovations & … 9 (2010) 4, pp. 200-228
Persistent link: https://www.econbiz.de/10008857271
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Unprofitable customers and their management
Haenlein, Michael; Kaplan, Andreas - In: Business horizons 52 (2009) 1, pp. 89-97
Persistent link: https://www.econbiz.de/10003859113
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A model to determine customer lifetime value in a retail banking context
Haenlein, Michael; Kaplan, Andreas; Beeser, Anemone J. - In: European management journal 25 (2007) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10003494558