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Functional Forms of the Satisfaction-Loyalty Relationship

Dong, Songting; Ding, Min; Grewal, Rajdeep; Zhao, Ping - 2011

The linear functional form of the effect of customer satisfaction on repurchase intentions may not be adequate in all circumstances; a clear understanding of factors that might drive variation in functional forms for the satisfaction-loyalty relationship remains lacking though. Building on...

Persistent link: https://www.econbiz.de/10014190986

Measuring repurchase decisions by accelerating repurchase behavior

Dong, Songting; Zhao, Ping; Zou, Deqiang - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 228-236

Persistent link: https://www.econbiz.de/10013384441

Self-reflecetion and articulated consumer preferences

Hauser, John R.; Dong, Songting; Ding, Min - In: The journal of product innovation management : an … 31 (2014) 1, pp. 17-32

Persistent link: https://www.econbiz.de/10010233879

Portfolio management in new drug development

Ding, Min; Dong, Songting; Eliashberg, Jehoshua; … - In: Innovation and marketing in the pharmaceutical industry …, (pp. 83-118). 2014

Persistent link: https://www.econbiz.de/10010353582

Unstructured direct elicitation of decision rules

Ding, Min; Hauser, John R.; Dong, Songting; Dzyabura, Daria - In: Journal of marketing research : JMR 48 (2011) 1, pp. 116-127

Persistent link: https://www.econbiz.de/10008858636

A simple mechanism to incentive-align conjoint experiments

Dong, Songting; Ding, Min; Huber, Joel - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 25-32

Persistent link: https://www.econbiz.de/10003960736

B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic

Xiao, Zhenxin; Yang, Bin; Dong, Songting; Dong, Maggie … - In: Journal of business research : JBR 172 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014547390

Functional forms of the satisfaction–loyalty relationship

Dong, Songting; Ding, Min; Grewal, Rajdeep; Zhao, Ping - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 38-51

Persistent link: https://www.econbiz.de/10008888959

Calculating, creating, and claiming value in business markets : status and research agenda

Lilien, Gary L.; Grewal, Rajdeep; Bowman, Douglas; Ding, Min - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 287-299

Persistent link: https://www.econbiz.de/10008648792

Counting chickens before the eggs hatch : associating new product development portfolios with shareholder expectations in the pharmaceutical sector

Grewal, Rajdeep; Chakravarty, Anindita; Ding, Min; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 261-272

Persistent link: https://www.econbiz.de/10003793508