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Sharing is entertaining : the impact of consumer values on video sharing and brand equity

Souki, Gustavo Quiroga; Chinelato, Flavia Braga; … - In: Journal of Research in Interactive Marketing 16 (2021) 1, pp. 118-136

Purpose: The study aims to ascertain the impacts of entertainment, social and functional values on the likelihood of sharing commercial videos online and verify whether consumers' likelihood to share videos impacts brand attachment and brand equity. Design/methodology/approach: A survey was...

Persistent link: https://www.econbiz.de/10012641150

Sharing is entertaining : the impact of consumer values on video sharing and brand equity

Souki, Gustavo Quiroga; Chinelato, Flavia Braga; … - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 118-136

Persistent link: https://www.econbiz.de/10012880169

Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM

Chinelato, Flavia Braga; Oliveira, Alessandro Silva de; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2765-2784

Persistent link: https://www.econbiz.de/10014430284

Emotional, cognitive and behavioural repercussions of hotel guests' experiences

Souki, Gustavo Quiroga; Oliveira, Alessandro Silva de; … - In: Spanish journal of marketing 28 (2024) 4, pp. 442-464

Persistent link: https://www.econbiz.de/10015190372

Strategy, market orientation and entrepreneurship : proposition and test of rival business performance prediction models

Gonçalves Filho, Cid; Veit, Mara Regina; Souki, … - In: International journal of entrepreneurship and … 15 (2012) 4, pp. 275-291

Persistent link: https://www.econbiz.de/10009614323

The effect of product category on consumer brand relationships

Fetscherin, Marc; Boulanger, Michèle; Gonçalves Filho, Cid - In: The journal of product & brand management 23 (2014) 2, pp. 78-89

Persistent link: https://www.econbiz.de/10010384252

Perceived quality, satisfaction and customer loyalty: an empirical study in the mobile phones sector in Brazil

Souki, Gustavo Quiroga; Gonçalves Filho, Cid - In: International journal of internet and enterprise … 5 (2007) 4, pp. 298-312

Persistent link: https://www.econbiz.de/10003771488

Brand relationships in the commodity market

Santos Júnior, Antonio Augusto; Gonçalves Filho, Cid; … - In: Consumer brand relationships : meaning, measuring, managing, (pp. 198-223). 2015

Persistent link: https://www.econbiz.de/10011279671

Do memorable restaurant experiences affect eWOM? : the moderating effect of consumers' behavioural engagement on social networking sites

Souki, Gustavo Quiroga; Oliveira, Alessandro Silva de; … - In: The TQM journal : the international review of … 35 (2023) 8, pp. 2255-2281

Persistent link: https://www.econbiz.de/10014457640

Service guarantees in an e-commerce platform : proposition of a framework based on customers' expectations, negative experiences and behavioural responses

Oliveira, Alessandro Silva de; Souki, Gustavo Quiroga; … - In: Asia-Pacific journal of business administration 15 (2023) 2, pp. 225-244

Persistent link: https://www.econbiz.de/10014313710