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Automatic Construction and Use of Contextual Information for Product and Price Evaluations
Adaval, Rashmi; Monroe, Kent B. - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 572-588
Persistent link: https://www.econbiz.de/10006655422
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Some personal reflections on pricing research
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009270380
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Construal‐level mindsets enhance behavioral persistence in response to incentive valence
Kulkarni, Atul A.; Hong, Yuan - In: Journal of behavioral decision making 30 (2017) 5, pp. 1041-1051
Persistent link: https://www.econbiz.de/10011805966
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Effect of ad-irrelevant distance cues on persuasiveness of message framing
Kulkarni, Atul A.; Hong, Yuan - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 254-263
Persistent link: https://www.econbiz.de/10011313246
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Pricing: making profitable decisions
Monroe, Kent B. - 1979
Persistent link: https://www.econbiz.de/10000048327
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Pricing : making profitable decisions
Monroe, Kent B. - 2003 - 3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001668951
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Buyers subjective perceptions of price
Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
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The information content of prices : a preliminary model for estimating buyer response
Monroe, Kent B. - In: Management science : journal of the Institute for … 17 (1971) 8, pp. B519-B532
Persistent link: https://www.econbiz.de/10002507637
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Models for determining product line prices
Monroe, Kent B. - 1974
Persistent link: https://www.econbiz.de/10002507677
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Objective and subjective contextual influences on price perception
Monroe, Kent B. - In: Consumer and industrial buying behavior, (pp. 287-296). 1977
Persistent link: https://www.econbiz.de/10002507698