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Reestablishing styling as a pr...
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Schoormans, Jan P. L.
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The journal of product innovation management : an international publication of the Product Development & Management Association
6
Journal of Economic Psychology
4
Design management review
3
Journal of marketing management : MM
3
Journal of economic psychology : research in economic psychology and behavioral economics
2
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Mass customization for personalized communication environments : integrating human factors
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ECONIS (ZBW)
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1
Complementing intuition : insights on styling as a strategic tool
Person, Oscar
;
Snelders, Dirk
;
Karjalainen, Toni-Matti
; …
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 901-916
Persistent link: https://www.econbiz.de/10003603949
Saved in:
2
An exploratory study of the relation between concrete and abstract product attributes
Snelders, Dirk
;
Schoormans, Jan P. L.
- In:
Journal of economic psychology : research in economic …
25
(
2004
)
6
,
pp. 803-820
Persistent link: https://www.econbiz.de/10002406327
Saved in:
3
Narrative transportation in concept tests for really new products : the moderating effect of reader-protagonist similarity
Hende, Ellis van den
;
Dahl, Darren W.
;
Schoormans, Jan P. L.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 157-170
Persistent link: https://www.econbiz.de/10010219675
Saved in:
4
Different kinds of work, different kinds of pay : an examination of the overjustification effect
Snelders, Dirk
- In:
The journal of socio-economics
25
(
1996
)
4
,
pp. 517-535
Persistent link: https://www.econbiz.de/10001212117
Saved in:
5
The polymorphous concept of money
Snelders, Dirk
(
contributor
)
- In:
Journal of economic psychology : research in economic …
13
(
1992
)
1
,
pp. 71-92
Persistent link: https://www.econbiz.de/10001124423
Saved in:
6
Designing visual recognition for the brand
Karjalainen, Toni-Matti
;
Snelders, Dirk
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10003937609
Saved in:
7
Information in Launch messages : stimulating the adoption of new high-tech consumer products
Talke, Katrin
;
Snelders, Dirk
- In:
The journal of product innovation management : an …
30
(
2013
)
4
,
pp. 732-749
Persistent link: https://www.econbiz.de/10009771321
Saved in:
8
The impact of fit measures on the consumer evaluation of new co-branded products
Bouten, Lisanne M.
;
Snelders, Dirk
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10009160948
Saved in:
9
Complementing intuition: insights on styling as a strategic tool
Person, Oscar
;
Snelders, Dirk
;
Karjalainen, Toni-Matti
; …
- In:
Journal of marketing management : MM
23
(
2007
)
9-10
,
pp. 901-916
Persistent link: https://www.econbiz.de/10007901890
Saved in:
10
Complementing intuition: insights on styling as a strategic tool
Person, Oscar
;
Snelders, Dirk
;
Karjalainen, Toni-Matti
; …
- In:
Journal of marketing management : MM
23
(
2007
)
9
,
pp. 901-917
Persistent link: https://www.econbiz.de/10008416723
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