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How to become solution provider : system supplier's strategic tools
Helander, Anton; Möller, K. E. Kristian - In: Journal of business-to-business marketing 15 (2008) 3, pp. 247-289
Persistent link: https://www.econbiz.de/10003781555
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Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri; Möller, K. E. Kristian - In: Industrial marketing management : the international … 45 (2015), pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
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An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales management"
Möller, K. E. Kristian; Parvinen, Petri - In: Industrial marketing management : the international … 45 (2015), pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
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Making a profit with R&D services : the critical role of relational capital
Kohtamäki, Marko; Partanen, Jukka; Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10009734093
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Do we really understand business marketing? : getting beyond the RM and BM matrimony
Pels, Jaqueline; Möller, K. E. Kristian; Saren, Michael - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 322-336
Persistent link: https://www.econbiz.de/10009524515
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Multiplicity of norms in inter-company cooperation
Tuusjärvi, Eiren; Möller, K. E. Kristian - In: The journal of business & industrial marketing 24 (2009) 7, pp. 519-528
Persistent link: https://www.econbiz.de/10009525719
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Networks, ecosystems, fields, market systems? : making sense of the business environment
Möller, K. E. Kristian; Nenonen, Suvi; Storbacka, Kaj - In: Industrial marketing management : the international … 90 (2020), pp. 380-399
Persistent link: https://www.econbiz.de/10012322102
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Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish; Möller, K. E. Kristian - In: Corporate reputation review : an international journal 21 (2018) 3, pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
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Network management in emergent high-tech business contexts : critical capabilities and activities
Nordin, Fredrik; Ravald, Annika; Möller, K. E. Kristian; … - In: Industrial marketing management : the international … 74 (2018), pp. 89-101
Persistent link: https://www.econbiz.de/10011942248
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Managing business and innovation networks : from strategic nets to business fields and ecosystems
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 67 (2017), pp. 5-22
Persistent link: https://www.econbiz.de/10011822005