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1
Role of
brand
experience,
brand
trust and
brand
love in assessing
brand
loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
2
Consumer
brand
enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
3
Investigating the impact of online
brand
communities on online customer engagement and
brand
loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
Brand
presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
5
A framework to attain
brand
promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
6
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
7
The role of social platforms in establishing
brand
awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd
;
Harb, Yousra
;
Shehabat, Issa
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
Saved in:
8
Consumer-
brand
engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
9
Role of community trust in driving
brand
loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
10
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
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