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Consumer behaviour
48
Konsumentenverhalten
48
Social Web
27
Social web
27
Einzelhandel
23
Retail trade
23
Brand management
20
E-commerce
20
Electronic Commerce
20
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20
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19
Internet marketing
18
Online retailing
18
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12
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12
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12
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12
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English
109
Undetermined
24
Spanish
3
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Martínez-López, Francisco J.
104
Gázquez-Abad, Juan Carlos
37
Rejón-Guardia, Francisco
20
Casillas, Jorge
10
Esteban-Millat, Irene
10
Anaya-Sánchez, Rafael
8
Li, Yangchun
8
Rodríguez-Ardura, Inma
7
Sousa, Carlos M. P.
6
Feng, Changyuan
5
García-Sastre, María Antonia
5
Lee, Nick
5
Muñoz-Leiva, Francisco
5
Orriols-Puig, Albert
5
Alemany-Hormaeche, Margarita
4
Francisco, José
4
Liébana-Cabanillas, Francisco
4
López, Francisco J. Martínez
4
Martinez, Luis F.
4
Martínez López, Francisco J.
4
Mondéjar-Jiménez, Juan Antonio
4
Ruiz-Real, José Luis
4
D'Alessandro, Steven
3
Jelassi, Tawfik
3
Molinillo, Sebastian
3
Pla-García, Cintia
3
Redondo, Bellod
3
Sethuraman, Raj
3
Su, Wan
3
Abad, Juan Carlos Gázquez
2
Aguilar-Illescas, Rocio
2
Ailawadi, Kusum L.
2
Barrales-Molina, Vanesa
2
Coelho, Filipe
2
Garau-Vadell, Joan B.
2
Gázquez-Abad, Juan C.
2
Lengler, Jorge F. B.
2
Li, Ling
2
Liu, Huaming
2
Luna, Paula
2
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Cátedra Fundación Ramón Areces de Distribución Comercial, Facultad de Economía y Empresa
1
Departamento de Teoría e Historia Económica, Facultad de Ciencias Económicas y Empresariales
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Springer International Publishing
1
Springer Nature Switzerland AG
1
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Springer Proceedings in Business and Economics
16
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of business environment : IJBE
7
Journal of retailing and consumer services
7
Springer eBook Collection
7
SpringerLink / Bücher
7
Cuadernos de Gestión
6
Handbook of strategic e-business management
6
International journal of electronic marketing and retailing : IJEMR
5
Progress in IS
5
Journal of business research : JBR
4
El Trimestre Económico
3
Electronic commerce research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing
3
Cuadernos de economía y dirección de la empresa : CEDE
2
European journal of marketing : EJM
2
International journal of management reviews : IJMR
2
Springer eBook Collection / Business and Management
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Alta dirección
1
Atlantic review of economics : AROE
1
Classroom Companion: Business
1
Classroom companion / Business
1
Contemporary trends in innovative marketing strategies
1
DOCFRADIS Working Papers
1
Digital advertising : theory and research
1
E-business issues, challenges and opportunities for SMEs : driving competitiveness
1
Electronic commerce research and applications
1
Enlightening tourism : ET ; a pathmaking journal
1
European Journal of Marketing
1
FEG Working Paper Series
1
Food Science and Technology
1
Food science and technology
1
Future of Business and Finance
1
Handbook of research on business social networking ; Vol. 2
1
Industrial Management & Data Systems
1
Industrial management & data systems
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovations in SMEs and conducting e-business : technologies, trends and solutions
1
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Source
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ECONIS (ZBW)
101
RePEc
15
OLC EcoSci
13
Other ZBW resources
5
EconStor
1
USB Cologne (EcoSocSci)
1
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1
An integrated review of the efficacy of Internet advertising : concrete approaches to the banner ad format and the context of social networks
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 523-564)
.
2014
Persistent link: https://www.econbiz.de/10010234031
Saved in:
2
The pervasive influence of electronic word of mouth (eWOM) on today's social consumer
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 821-839)
.
2014
Persistent link: https://www.econbiz.de/10010234600
Saved in:
3
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
4
"What I’ve received doesn't match what I saw online" : effects of purchase-risk notices on reducing online returns
Martínez-López, Francisco J.
;
Li, Yangchun
;
Feng, …
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013488539
Saved in:
5
Special issue: SBPBRIMS21
Martinez, Luis F.
(
ed.
);
Martínez-López, Francisco J.
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014383008
Saved in:
6
Introduction : special Issue on digital marketing and eCommerce
Martinez, Luis F.
;
Martínez-López, Francisco J.
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1359-1360
Persistent link: https://www.econbiz.de/10014383010
Saved in:
7
IT competence-enabled business performance and competitive advantage
Pérez-Aróstegui, Maria N.
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 109-138)
.
2014
Persistent link: https://www.econbiz.de/10010233096
Saved in:
8
The concept of flow in online consumer behavior
Esteban-Millat, Irene
;
Martínez-López, Francisco J.
; …
- In:
Handbook of strategic e-business management
,
(pp. 371-402)
.
2014
Persistent link: https://www.econbiz.de/10010234041
Saved in:
9
Online consumption motivations : an integrated theoretical delimitation and refinement based on qualitative analyses
Martínez-López, Francisco J.
;
Pla-García, Cintia
; …
- In:
Handbook of strategic e-business management
,
(pp. 347-370)
.
2014
Persistent link: https://www.econbiz.de/10010234042
Saved in:
10
Corporate disclosure strategies on company websites : reviewing opportunistic practices
Guillamón-Saorín, Encarna
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 957-975)
.
2014
Persistent link: https://www.econbiz.de/10010234590
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