Roine, Henna; Sainio, Liisa-Maija; Saarenketo, Sami - In: jbm - Journal of Business Market Management 5 (2012) 3, pp. 195-214
multidimensional and dependent on international pricing environment and partner characteristics and that export partnerships have …This article studies systems integrators' export channel pricing management for integrated solutions. We find support … from our empirical case study for the notion that a systems integrator's export channel pricing strategy is …